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New ads claim milk eases PMS

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Got PMS? Get Milk. That's pretty much what the latest ad campaign for the beverage is claiming. The newest series of advertisements features a bunch of clueless-looking doofuses holding cartons of milk in a bouquet-like fashion with various slogans including "I apologize for not reading between the lines" and "We can both blame myself". Because nothing wins over the ladies like the power combination of cliched apologies and lactose.

Whether you see it as kitschy or sexist (it does potentially invalidate your girl's feelings and blame all her concerns on that time of the month), it definitely succeeds in catching our attention. Whatever happened to those celebrity milk mustache ads anyway? 

milk pms ad