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A new Skyy vodka ad is drawing fire for what some industry regulators are calling inappropriately explicit imagery. The ad, above, shows no nudity, but rather suggests a woman getting, um, intimate with her favorite spirit. According to USA Today:
The Distilled Spirits Council of the U.S. ad code says: Beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand.
It's a statement that will come as a surprise to anyone with a TV — sexy women have been selling alcohol for as long as fermentation. And, it's a visual pun of sorts, or at least cleverly suggestive — which is a bigger feat than the standard woman in a low-cut top in beer ads. The billboard was unveiled today in major cities around the country, and, at least as of right now, no one seems to have any intention of taking them down.