There's nothing new about using sea sponges as a natural means of feminine hygiene. (Seriously, women have been using them for thousands of years, at least according to the Museum Of Menstruation and Women's Health.) However selling and marketing them for your vaginal benefit, well that's something we haven't seen before, until now.
Ladies, behold, the Jam Sponge. The British product touts this lovely tagline, "Women have used sponges as tampons for years but a Jam Sponge has attitude!” We can only imagine that it slurps up your menstrual blood with sassy fervor.
Just in case you can't figure out the mechanics of it, the website's FAQ has you covered:
“How does a Jam Sponge work?”
You simply squash it into your vagina and it soaks up the blood.
I'm not against natural forms of feminine products (yay for environmentally-friendly biodegradability!). I am, however, against giving those products weird, sort of gross, names ("jam" just sounds sticky and painful) and than being awkwardly told to "squash" them into my lady-parts. Though I'm a total sucker for the pun on their business cards: "Don't beat around the bush!"