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Cagey or senile Hugh Hefner slashing price of October Playboy to 60 cents

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Hugh Hefner, who at the age of 150 is getting more action than you, is cutting the price of the October issue of Playboy, which he founded when gas was twenty cents a gallon, down to a recession-friendly sixty cents. The issue will have a retro look to it, evocative of 1961, when the first Playboy Club was founded.

Hefner is famously nostalgic, but that has nothing to do with the fifty-year time warp. The issue's meant to coincide with, and provide a synergistic boost to, the September 19 premiere of NBC's The Playboy Club. The show's Laura Benanti is featured on the cover with signature bunny ears, as well as inside the magazine. 

It sure sounds like a counterintuitive business decision, but Hefner said he expects to greatly offset the losses with increased advertising, and Playboy makes more money from subscriptions anyway. Editorial director Jimmy Jellinek said, "This issue is a love letter to vintage Playboy. At the same time, we're also being relentlessly modern." Jellinek also said ad pages are up a whopping seventy percent for the October issue compared to last year, and the magazine already had a sixteen-percent increase in 2011. So rumors of the magazine's demise have been greatly exaggerated. 

Hefner has long sparred with conservative and feminist detractors, and, responding to the recent exhortation by Gloria Steinem to boycott The Playboy Club, Hefner took a shot at his old foe, saying "I recognize there is a need to get publicity, so one has a certain motivation. I understand why Gloria would say the things she is saying because nobody remembers her, and I find that sad because I think she is a well-meaning lady."