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Study: When women have rights, everyone gets laid more

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Rosie the riveter

Finding people to have sex with is a fundamentally human preoccupation, at least according to evolution (and movies about college). And now, there's some new wisdom on how to make it happen. It's simple — just ensure that women have fulfilling jobs, equal chance for advancement, no glass ceilings, and receive equal pay for equal work. 

A new study from the American Psychological Association says people have more sex in countries where there is a greater degree of gender equality. The study, conducted in thirty-seven countries using over 300,000 couples, is based on a theory of "sexual economics." Essentially, it treats sexual dynamics like an economy, where sex is a currency governed by the laws of supply and demand.

Since men want sex, on average, more than women do (according the study), sex is a more valuable asset for a woman than it is for a man. In other words, men will go to greater lengths and expend more resources to have sex than women will. In a repressive society, sex is a woman's only asset, and so it becomes "expensive." However, when she has lots of different ways to get ahead (like college or art-rock), sex becomes "cheaper." As the study's author says: 

If women don't have many opportunities to make money on their own, they need the value of sex to be as high as possible… When women don't have other opportunities, sex is the main thing she has to offer.

It's a clever — if not exactly sexy — way of looking at global sexual politics. And, at least anecdotally, it rings true. (Likelihood of getting laid on vacation: Iran vs. Holland?) 

Feminism — it's win/win.