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A group of scientists at Manchester University has this nifty software that can track the human gaze. So, naturally, they decided to use the technology to finally find out what men like to look at.
And surprise, it's women! Or, rather, their lips. According to the Daily Mail, the new study shows that "in the ten seconds after meeting a lady for the first time, the average chap will spend more than half that time looking at her mouth."
So, it's lady mouths that men love to peep. But is that specific enough? No! "In particular," the study shows, "red lipstick received the most prolonged gaze, warranting a full seven seconds." Why is this the case? Because it just is:
"For centuries, women have painted their lips red to enhance their appeal," says Dr Geoff Beattie, who led the investigation. "The practice dates back as far as the Ancient Egyptians, who used red lipstick and rouge to enhance their attractiveness.
"Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation."
So there you have it, science has vindicated the Ancient Egyptians by declaring red lips to be the sexiest kind of lips. In fact, the study even suggests that "whether women have thin lips or a perfect pout, those who wear lipstick secure much greater levels of attraction than those who do not."
Now you know.