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Study: Single men are more attracted to ovulating women, married men aren’t

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According to a recent study by Florida State University, men find ovulating women more attractive. Here's the caveat: only the single men in this study found these ovulating women more attractive. Men with significant others deemed these women significantly less attractive. Here's where the Times injects some of their reasoning:

"…Presumably because at some level they sensed she then posed the greatest threat to their long-term relationships. To avoid being enticed to stray, they apparently told themselves she wasn’t all that hot anyway". 

Something there seems a little off to me — since they're trusting that one group of men is telling the truth and assuming that another is lying, in the same study. Another psychologist at Florida State said the same thing:

"It seems the men were truly trying to ward off any temptation they felt toward the ovulating woman. They were trying to convince themselves that she was undesirable. I suspect some men really came to believe what they said. Others might still have felt the undercurrent of their forbidden desire, but I bet just voicing their lack of attraction helped them suppress it."

Undercurrent of forbidden desire! Who knew men were so intuitive? Apparently, long ago, research proved that ovulating women were more attractive to both men and women; lap dancers get much higher tips when they're ovulating, the pitch of a woman's voice rises, and men find her body odor more attractive. 

If the study findings are valid, it suggests that men are surprisingly committed to monogamy — even on a subconscious level. Or, that something else is up. Could being in a relationship actually alter your patterns of attraction?