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Viral video reveals whether women check out the butt, biceps, or crotch on a guy

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Last month, media conglomerate Hearst debuted their very first iPad-only magazine, Cosmo For Guys (what's next, GQ For Women?), creating buzz for the new venture with the viral, Max Headroom-y iPad Head Girl video, which racked up over one-million YouTube hits. The video, courtesy of creative-marketing agency Thinkmodo, featured a girl walking through NYC's Bryant Park while wearing a helmet-cube comprised of four fully-functioning iPads projecting video playback of each side of her head. The concept was to show a man "getting inside a girl's head" by flipping the pages of the magazine — which is written by women for men — on the iPad.

Now, Thinkmodo is back with a new video for Hearst called "What Girls Look At." The set-up is a little loaded, as a model-type named Anthony, who wants to find out which of his body parts girls are checking out upon first meeting him, stashes four hidden cameras on his person to record the reactions. There are crotch, bicep, and butt cams, plus a glasses cam so the viewer can share Anthony's p.o.v. The videos are all recorded onto HD DVRs hidden in Anthony's backpack as he approaches various ladies to ask for directions. Like I said, the experiment is a little loaded in that they're using an above-average-looking guy, and it would be ridiculous to just make eye contact and not look anywhere else, but it's amusing nonetheless.