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According to experts, the average breast size of women is growing, and it's not simply attributable to the rise in implant surgeries. Since the 1950s, the average woman has gone from wearing a B-cup to a C-cup. And English lingerie label Bravissimo recently introduced an L-cup, two years after adding a KK-cup to their line.
One reason for the increased size is that people are simply getting fatter. But a less obvious explanation is that a high percentage of today's women are using birth control and delay having children until late in life, thereby exposing them to estrogen much longer than women in the past. Dr. Marilyn Glenville, a nutritionist, says:
"Girls today reach puberty earlier than ever before, and are going on to have fewer children and breast feeding for less time. As a result, we have far more periods than our ancestors would have had and we are exposed to more monthly surges of estrogen, which stimulates ovulation."
While this may be welcome news to men, many women have to deal with physical and emotional health problems, such as bad posture, chronic back pain, permanent shoulder indentations where bra straps cut in, and self-consciousness from undue attention. At the rate things are going, Juggs magazine will be redundant by the year 3000.