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I'd like to look at this as a Geek vs. Jock story (yes, I'm aware that Thor is a comic book, so it's kind of geeky too, but... uh, look at that guy). Or even better, as Quality Movies vs. Bad Ones rather than as a Guy/Girl thing. But regardless, ladies won! Bridesmaids has beaten the mighty Thor at the midweek box office. True, it's not the weekend box office, where Thor dominated, but still — progress is progress, especially after the whole world predicted that a movie where funny women lead the show would bomb.
Bridesmaids' major selling point has not been the massive ad campaign or publicity blitz, but rather good old-fashioned word of mouth. The exact numbers are Bridesmaids taking in 3.4 million on Tuesday to Thor's 3.1 million. Not a huge difference, but enough for everyone in Hollywood to be impressed and shocked that gasp, people want to see good, funny, original movies.
So naturally there's already talk about a Bridesmaids sequel. That's what happens to humorous originals: they get beaten to death. Hangover II, anyone?