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Entertainment Weekly's "Avengers" cover does not look very good
By James Brady RyanSeptember 30th, 2011, 11:00 amComments (21)You could not find a person who is happier about the upcoming Avengers film than I am — Marvel for life — except maybe the good folks at Entertainment Weekly. They're so excited about it, they forgot how to use Photoshop.
Express train to the Uncanny Valley! I realize that for this particular set-up — which is oddly static for a big action movie — the actors would have to be photographed separately and put together on a computer. That's fine! But their heads are so very... not the right size for their bodies. And what is that face Mark Ruffalo is making? And how could they not see that it looks like Scarlett Johansson is shooting Robert Downey, Jr. and Chris Hemsworth in the head? I know times are tough, Entertainment Weekly, but you absolutely must stop outsourcing your design work to your seventeen-year-old nephew.
That being said, if you have set pictures inside the issue, everything is obviously forgiven.
Tags
The Avengers
Commentarium (21 Comments)
Mark Ruffalo is clearly doing "Blue Steel."
That is all.
Looks like he's channeling David Copperfield.
They look like cosplay enthusiasts, not super heroes.
Was just going to say that.
I don't want to rain on anyone's parade, but I would go to The Avengers with very low expectations... You know how almost every superhero franchise has been ruined by too much hype and trying to cram too many stories and characters in them at once? That's what The Avengers is doing x10. I Can't say for sure if it's going to be bad, but I'm not getting my expectations out of control.
I know. I am relatively sure I am going to get burned here, but I can't help it.
I'm not ready for Magnum...
EW almost always has terrible covers.
Ruffalo duckface?
:-)
Close, but more pouty.
How about this. :-o
To be fair, chances are the poor sap who is relegated to designing this cover pretty much had promo photos only to choose from, rather than the higher-ups organizing a special photo shoot, but it's Entertainment Weekly, the Wal-mart of magazines, so that won't happen. I work as a graphic designer, and in most cases, unless we have an entire photo department to work with, we have jack shit for resources. And the decision-makers usually ask for these things oh, approximately 20 minutes before it needs to go to press.
Generally speaking, that '17-year old' designer, who in all likelihood could be very competent (a lot of young designers are really good...not sure how the 17-year old charge is relevant), is not the one who signs off on the final design. Some other person with more pull than s/he is the one who approves the thing. *themoreyouknow.mp3*
I guess I don't know much about design, but this doesn't look that bad to me.
There's worse (there's always worse), but it is pretty shitty.
This cover makes me very sad indeed.
If they had Cartman's head where Johansson's is, it'd be KICKASS!
That's not Chris Hemsworth on the cover...
Hey hey hey, take a gnaedr at what' you've done
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