That loud pinging noise you hear on the James Franco cultural radar is no false alarm: The Busiest Man in Show Business will host his first solo gallery show at the Peres Projects gallery in Berlin in February, concurrent with the Berlin Film Festival (in which, unsurprisingly, Franco will be screening a movie). The show will flesh out his "Dangerous Book Four Boys" exhibition that he displayed earlier this year in New York.
Though it hasn't been priced yet, the work will consist of videos, drawings, paintings, and photographs. The Pineapple Express star will also be holed up in a booth, tying up balloon animals as he attempts to guess your weight. (Okay, not really.)
According to dealer Javier Peres, who broached the idea for a show to Franco only a few weeks ago, locating the show in Berlin will make the art itself more credible.
"Generally speaking, the notion of celebrity in Germany is not what it is in New York or Los Angeles. We don't have the same general fixation on it in Germany. In Berlin, really famous people can walk down the street without problems or bodyguards. Here, James will be judged based on the merits of work."