German programmers have released a program called MovieReshape that can modify an actor's on-screen appearance, easily altering a number of variables including height, weight, muscularity, and (perhaps needless to say), "breast girth." This could be a real problem for stunt-diet enthusiasts like Christian Bale; it could also be a boon to advertisers, according to the Hollywood Reporter:
Another potential cost-saver would be on commercials. Theobalt said instead of using several different actors for a spot shown around the world, a common practice for many products, an advertiser could shoot one and adjust their physical characteristics to suit local "standards of beauty."
That's right: with a single, click, this:
…can become this:
…to the lasting benefit of Arm & Hammer's Subcontinental divison. We live in an age of wonders.