It's called the D-Box. It vibrates, and you sit on it. (Giggity.) All jokes aside, the movie-theater industry is taking another crack at immersive cinema, with this hilariously named product, a theater seat with "motion effects."
It will debut this summer with J.J Abrams' latest monster flick, Super 8. So, presumably, as the camera jerks you around the quiet, country landscape, the seat will jerk you around a little bit, too (I had to, I'm sorry). I'm not confident that this will last past its initial test run, so go check it out, if it's coming to your town first. Best case scenario, in my mind, they start selling single units for home theaters.