The Red Hot Chili Peppers premiered their new video for third single "Look Around" (off last summer's Grammy-nominated I'm With You) this morning, and it's quite the vertigo-inducing affair.
As far as the song goes, it's pretty standard fare for the funk-rockers, with lead singer Anthony Kiedis quasi-rapping his usual Dr. Seuss lyrics, Flea doing his Bootsy Collins impression, etc. But the video is a little more innovative, with the four band members (including Will Ferrell look-alike Chad Smith and new guitarist Josh Klinghoffer) separated by four adjoining rooms, which were filmed simultaneously in the round, in four whole takes, creating a kind of flip-book effect.
According to director Robert Hales, "Each room loosely represented the band members' personalities, so almost all the props and artwork in the rooms came from their personal collections." In Kiedis' room we see appearances by his dog Sam and son Everly Bear, as well as a slinky model emerging from a refrigerator. Flea and his real-life girlfriend strip down to their skivvies and engage in a shaving-cream fight like a couple of five-year-olds, while Smith pounds away in a bathroom featuring a heavy bag (that's a lot of catharsis) and Klinghoffer journals away in his spartan digs.
The Peppers were originally set to begin touring this month, but had to push things back until March 29 after Kiedis broke his foot. The band will also release a special interactive version of the video in the future, allowing the viewer to switch between the four rooms.