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Hanson is launching a brand of beer called ‘Mmmhop’

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Hanson

Because it is in every way their duty as both entertainers and Americans, Hanson has announced that they will be launching their own line of beer, which will be called — wait for it — 'Mmmhop.' 

"It's vital our fans trust in everything Hanson do," said Zac at an event earlier this week. "We are soon going to be selling our own beer. I'm not joking — Mmmhop IPA, anyone?" The India Pale Ale, obviously named after the 1997 song (and still biggest claim to fame) "Mmmbop," is expected to be out early next year.

It's weird to think of a group of guys everyone still thinks of as middle schoolers peddling their own line of beer, but whatever. As long as this leads to a larger trend of boy bands of yore releasing their own lines of booze, I'm on board. LFO, I eagerly await your line of off-brand FourLoko.