Say what you will about OK Go's very conscious embrace of all things viral, but their videos are cool. And even if you don't think the videos are cool, at least they're cheap and everyone else gets a kick out of them. (So there?) Personally, I wasn't the biggest fan of their last video, Guys in Sweatshirts (aka "End Love") but dug their Rube Goldberg-inspired "This Too Shall Pass."
Their new single "Last Leaf" is a lovely little song that benefits from a lovely little video. Whatever feelings the song evokes — warmth, winter, toastiness…hey! You get it. They made a video out of it. And if you find this video ecologically offensive, they probably made some particularly artful sandwiches after it.