At this point, Chicago alt-rockers OK Go are known more for their intricately choreographed, high-concept videos than their actual music. During last night's Super Bowl, you may have caught a teaser of their new video for "Needing/Getting" (from 2010's Of the Blue Colour of the Sky), their most ambitious and expensive effort yet.
The video's unique remix of the song also doubles as a Chevy ad, and the whole thing is basically like the creative flip side of mailbox baseball. Shot in a desert on the outskirts of L.A., the band set up 288 guitars, fifty-five pianos, and 1,157 homemade instruments (all precisely tuned), then drove through a kind of musical obstacle course, using a modified Chevy Sonic with retractable pneumatic arms to play all the notes, as frontman Damian Kulash sings along.
Overall, the video took four months of preparation, and four days of shooting and recording, and Kulash even took stunt-driving lessons. You have to admire the band's dedication to seeing out their wacky visions as it becomes harder and harder to top themselves. The video was uploaded to YouTube only yesterday, and already has over two-million views.