This week marks the beginning of the Demi & Ashton Foundation's (DNA) internet campaign against sex slavery. The campaign consists mostly of interactive YouTube videos with stars like Bradley Cooper and Sean Penn doing "manly" things followed by the tagline "Real Men Don't Buy Girls." Then a beautiful woman (Eva Longoria, Jessica Biel, etc.) urges you to get involved.
The clips are the sort of advertising that never really addresses the issue, but hopes to increase awareness and discussion. That said, they're kind of silly — almost too silly for so important an issue. Watching Sean Penn make a grilled-cheese sandwich does make me chuckle, but it wouldn't inspire me to take action unless I'd been planning to already.
Whether or not this campaign is serious enough, the issue does need the press. The number of young girls subjected to sex slavery each year is staggering. In the U.S. alone, there are between 100,000 and 300,000 children being bought and sold as sex slaves. Something has to be done about it, and I'm glad, however misguided the attempt may be, some due light is being brought to the issue. For survivor stories, more stats, and info on how to get involved head over to the DNA website.