Rush Limbaugh won’t have national advertisers for two weeks

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Rush Limbaugh

I believe it was Ralph Waldo Emerson who once said, "Eventually, shit does happen to awful, awful people." After calling Sandra Fluke a slut, demanding she send him tapes of her having sex, and apologizing but not really, Rush Limbaugh is about to go two weeks without national advertisers. And for those keeping score, he's already lost a whopping one hundred and forty-one sponsors. Huzzah!

Now before we burst into a rousing chorus of "Ding Dong, the Witch Is Dead," let's back up and examine what that two weeks' suspension means. Essentially, it's an attempt to appease advertisers who, much like Peter Gabriel, were unaware of their affiliation with Limbaugh. Limbaugh's distributor, Premiere Radio Networks, provides the show to local affiliates in exchange for the affiliates running national ads given by the network. The suspension will apply only to these spots — called "barter ads" — and not "in-program commercials provided by Premiere within any of its live news/talk programming."

While Premiere gets their strategy in order (and, hopefully, those national advertisers use the two weeks to hightail it outta there), I'd like to pause and note Jon Stewart's brilliant takedown of Limbaugh. Yes, it's a week old. Yes, most of you have seen it. But it remains the best evisceration of Limbaugh I've seen, and is further proof that Stewart may be a saint.