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Watch: Obama 2012 campaign kicks off with low-key video

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Though you probably haven't  been holding your breath and wondering "will he or won't he," this is still pretty big news: Barack Obama has officially kicked off his campaign for re-election in 2012. The Obama 2012 team's first video — embedded above — is uncharacteristically laid back for a campaign video, and doesn't even feature the president, but rather an appropriately diverse group of supporters talking about their continued support for Obama.

The clip was included in a letter sent out to Obama supporters as well a new push from the campaign's Facebook page. Here's an excerpt:

We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build.

So even though I'm focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

We've always known that lasting change wouldn't come quickly or easily. It never does. But as my administration and folks across the country fight to protect the progress we've made — and make more — we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest. 

And so it's official: 2012 election season, i.e. eighteen very long, very angry months in which the news is about little else, is upon us. The jury's still out on whether or not this also means we'll be dealing with candidate Trump.