Looks like the king is dead. Burger King's creepy king mascot will be joining the Taco Bell Chihuahua and the "Where's the beef?" lady in fast-food-commercial heaven. Burger King has just announced that their ditching the surreal ad campaign in favor of a new marketing approach geared towards capturing health-conscious moms. (Because burgers and fries are the new paradigm of health, right?)
Burger King's new commercials will feature shots of fresh ingredients being prepared for their limited-edition California Whopper, which contains guacamole, Swiss cheese, and bacon. Mmm, fresh, healthy bacon.