Burger King's creepy, plastic king ad campaign comes to an end

Looks like the king is dead. Burger King's creepy king mascot will be joining the Taco Bell Chihuahua and the "Where's the beef?" lady in fast-food-commercial heaven. Burger King has just announced that their ditching the surreal ad campaign in favor of a new marketing approach geared towards capturing health-conscious moms. (Because burgers and fries are the new paradigm of health, right?)

Burger King's new commercials will feature shots of fresh ingredients being prepared for their limited-edition California Whopper, which contains guacamole, Swiss cheese, and bacon. Mmm, fresh, healthy bacon.