Comedy Central unveils new snoozefest logo

Comedy Central introduced a brand spankin' new logo last Thursday, which, to Comedy Central, signals a bold new direction for the network. No longer does the station want the campy, cartoon-y cityscape to represent their sensibilities. No, they're going with the hipper, cleaner, more web-friendly logo above.

Does it remind you of everything, and at the same time, nothing at all? It's the copyright symbol, it's every advertising design, it's Chanel, it even has a slightly Bauhaus feel, but much less cool. According to the network's publicity reps, the design is easier to flip, turn, and animate; it basically has more options for the web. Comedy Central made a video to give you a visual understanding of what this move means for the station. (Apparently, it means Daniel Tosh and a lot of motion graphics.)

 

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So what do you think? Are you a fan of the new logo?

Commentarium (6 Comments)

Dec 12 10 - 7:49pm
shh

looks like logo for central christian church: www.centralchristian.com

Dec 12 10 - 7:56pm
profrobert

No, it's a piece of crap (imagine instead of a "c" where I wrote "crap" there's the logo instead).

Dec 12 10 - 8:04pm
daneenee

meh

Dec 12 10 - 8:22pm
:)

I liked it a lot more after seeing it in the video.

Dec 12 10 - 10:33pm
therobspecial

The logo for Comedy Central should not be as clean and business-like as that of the Criterion Collection.
http://deathtothemovies.com/wp-content/uploads/2010/10/key_art_criterion...

Dec 13 10 - 1:02pm
bk

Looks like comcast.