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Mad Men negotiations about to collapse over product placement

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I don't want to get hyperbolic here, but: if you manage to fuck up Mad Men, AMC, I swear to Jesus I will come over to whatever back alley you call a studio and I will cut you. (Or, in a more Don Draper-like move, I could aggressively fingerbang you.) The negotiations between show creator Matthew Weiner and AMC — which have been going on long enough that people were already wondering if a fifth season would happen — have apparently hit a new snag. According to Deadline:

[Weiner] is objecting to three things AMC/Lionsgate are asking for: integrating product placement into the series, cutting 2 minutes from each episode's running time in favor of more commercials and eliminating/reducing two regular cast members to save money.

Look, I'm a realist. I understand why AMC wants these changes; I'm sure Matt Weiner understands as well. But couldn't they do this shit to The Walking Dead, which was enjoyable but could have definitely been shorter and/or included a subplot about a quest for Big Macs and Febreze? My point is: Mad Men is really, really good. Don't mess with it, please.