Mad Men creator Matthew Weiner is notoriously protective of even the slightest details about his season premieres — he's even bitched at critics, like Alessandra Stanley of the New York Times, for revealing too much in their articles. So even though the fifth-season premiere is days away, we know almost nothing about where Don, Peggy, Joan, Roger, and Betty will be when we catch up with them this Sunday. But one detail has slipped out, thanks to Weiner's similarly exacting obsession with historical accuracy, because he used Dusty Springfield's 1967 hit, "The Look of Love":
But, as some critics pointed out, the song had yet to be released at the time of the episode. Which means that the only thing you'll know about the upcoming season is that it's set in 1966. (The fourth season ended in October of '65.) Naturally, Weiner took this very seriously, switching out the song for another and releasing a statement about the mix up:
"Although we take license for artistic purposes with the end-title music, we never want the source music to break from the time period we are trying to recreate," Weiner wrote. "As someone who has a deep appreciation for details, I want to thank you for bringing this to our attention."
And while this info seems meaningless on the surface, I've been able to work out some very likely predictions thanks to Wikipedia:
1. Peggy will march in protest of the Vietnam War with her lesbian friend, Joyce. Ambitiously.
2. Sally Draper will have her first acid trip while listening to the Beatles' Sgt. Pepper's Lonely Hearts Club Band.
3. Don will bang his new secretary, recently defected daughter of Josef Stalin, Svetlana Alliluyeva.
4. Joan's baby will be R. Kelly.
Sorry, should I have said "spoiler alert" above? Huge spoiler alert. Because all of those were extremely accurate.