"Hey, bro. Glad you could come over and chill with me tonight. I was thinking we could order some pizza, play XBox or something. Make yourself comfortable, bro — take off your shirt and stay a while. And there's some beer in fridge. Man, those pants look pretty annoying. Maybe you should just take those off too? It's cool, bro. Just two bros, hanging out. Hot briefs, by the way."
That's pretty much how bros hang out, right? You may disagree, but GQ apparently doesn't. Because even though the magazine named Kristen Wiig "Bro of the Year" in their annual "Men of the Year" issue (in a cool little gender-swap move, I must say), she still shows up in the magazine wearing just some sexy black underwear. (And what looks like a child's blazer. Seriously, that garment is for a seven-year old.) Jezebel does a pretty good job of zeroing in on the problem here:
Kristen Wiig is hilarious, and for all intents and purposes she's got a body that she's got no problem showing off and GQ is a magazine for straight men who like looking at ladies in their unmentionables, and, you know, fine. But naming Wiig "Bro of the Year" and then featuring her in a sexylady configuration poses questions that even Hamm's glowing writeup can't quell. For example: why is the bro of the year wearing even less clothing than Mila Kunis, GQ's Knockout of the Year?
And they're right — if you're going to single out Wiig for her comedy chops, for her willingness to "go there" and be gross or abrasive or downright ugly in the name of laughs, if you're going to cross gender lines in your manly list of men to include her as the bro, having her pose in sexy lingerie kind of undermines your point. Like Jezebel, I recognize GQ's readership and how much they like hot pictures of hot women, but isn't it the whole nature of a "bro" (and please know how sorry I am for using that word so many times) to be a person you hang out with for reasons that aren't how much you want to get in their pants? Maybe I'm expecting too much here, but c'mon, GQ: if you're going to make a point, stick to that point.