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Way before MTV became Jersey Shore-land, they aired a little show called 120 Minutes, which not only featured music videos, but music videos by talented, alternative and underground bands. Well, in what might be the best programming news since Nickelodeon decided to re-air The Adventures of Pete & Pete, MTV is reviving the franchise, sort of.
New episodes of the show, which originally ran from 1986-2003 (hey, that's almost as long as the Real World), will appear online at MTV Hive, starting tomorrow (!). An abbreviated version will also air on MTV2 as the revamped 120 Seconds (that's like half a Radiohead video) later this year.
The show will be hosted by resident MTV baldy, Matt Pinfield, who said in a statement:
"I am elated and proud to be part of bringing back one of the most influential and longest running music shows in the network's history. Everywhere I go, people from all over the world talk about how much 120 Minutes shaped their musical tastes and how much they missed it. The show helped expose, and ultimately, break new artists."
It will be interesting to see how the show fares in the digital landscape, which already seems cluttered with indistinguishable music blogs, videos, and the rantings and ravings of wannabe taste-makers. Still, it could make for a nice nostalgia trip.