Netflix to start streaming Mad Men

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Now that we know we'll have to wait a year for new episodes of Mad Men, it's probably time to start obsessively rewatching the series and making charts of its understated thematic connections. Did you notice that at the end of Season 4, Episode 7, "The Suitcase," Don puts his hand on Peggy's just like she did with his at the end of Season 1, Episode 1, "Smoke Gets In Your Eyes"? Well, I did! Okay, maybe I actually need to step away from Mad Men for a while, but for you, Netflix has just made it easier to watch or rewatch the whole thing.

Starting in July, the streaming-video service will have the first four seasons of Mad Men on offer; future seasons will only appear for viewing once all the episodes have aired, but that's not such a problem for those of us who like to watch through in big obsessive marathons. According to The L.A. Times, Netflix is paying $750,000 to $900,000 per episode for this privilege, which must mean they expect it to be a pretty big draw for customers. As The Times points out, Mad Men has been a bigger hit with critics than with rubes regular, hard-working Americans, so this may be kind of a gamble.