We here at Nerve had some reservations about Nickelodeon's plan to bring some of its '90s classics back to TV in the "90s Are All That" block. For one thing, it was going to be on Teen Nick. For another, it was all showing after midnight. That doesn't spell certain doom, sure, but it does seem a risky combo, considering we're talking about repeats of shows that just might not have held up since we were kids. Are people (who even get Teen Nick) actually going to stay up past midnight to see Kenan and Kel?

Short answer: yes, very much so. The ratings for Monday night's first foray into '90s nostalgia are in, and the block of shows was a huge hit for the channel. According to Vulture:

Among viewers 18-34, the demo Teen Nick is targeting in late-night, The 90s attracted ratings roughly 850 percent higher than the channel's previous time period average in the midnight to 2 a.m. block.

Mind you, that "850 percent higher" translates to audiences (in the valuable eighteen to thirty-four demo) of 189,000 to 265,000 viewers. Not exactly enough to beat CSI, but apparently enough to beat most of its competition in that time slot, which is almost exclusively repeats anyway. It looks like Nickelodeon has learned the lesson places like Urban Outfitters have been exploiting for years: never underestimate the power of nostalgia over this generation.

Commentarium (30 Comments)

Jul 27 11 - 2:06pm
Wree Runn

There's nothing unique about "this" generation's nostalgia. Back in the 70s, you could watch reruns of '60s sitcoms, even though there were only a few channels.

Jul 27 11 - 5:41pm
Gerry

The heck with "Keenan and Kel", bring back "You Can't Do That On Television"....

Jul 27 11 - 7:06pm
Heather

I second that

Jul 27 11 - 8:17pm
Tom E.

I had such a crush on Moose.

Jul 28 11 - 6:20am
B. p.

didn't we all?...

Jul 27 11 - 6:06pm
StanSki

Ren & Stimpy mf's, Ren & Stimpy.

That is all.

Jul 27 11 - 6:07pm
Drafty

Was looking through the DirecTV guide, thought I slipped through a time warp the other night. Had no idea they were rerunning those old shows. YCDTOTV would be great to see. It would also be fun to see if Double Dare lives up to a revisit. Dad with a 90's 'do taking a pie to the face sounds hilarious.

Jul 27 11 - 7:15pm
AC

Maybe their new shows just suck.

Jul 27 11 - 7:26pm
Bob

Efff the 90's Nickelodeon stuff . . . bring back You Can't Do That On Television, Double Dare, Pinwheel, and Today's Special and I'm sold.

Jul 27 11 - 7:38pm
90sbaby

Hey grandpa, not everyone was born in the 1840s like you and wants to watch old shows like that. I'm content with Kenan and Kel, Clarissa, Doug, etc. #90sbaby

Jul 27 11 - 8:24pm
Whatever

Hey junior, not everyone was born in the 1995 like you and wants to watch crappy shows like that.

Jul 30 11 - 11:00am
old grandpa shutup

they show repeats of your crappy show all the time ! we never see repeats of 90's shows! go watch your crap on hulu

Jul 27 11 - 9:34pm
Scott

I still contend that Rocko's Modern Life was the best thing this network ever did. Ren & Stimpy included.

Jul 27 11 - 11:11pm
Svaj

^ This.

Jul 27 11 - 9:48pm
dalla daniel hessler

i miss the 90's

Jul 27 11 - 9:50pm
HEY

If you dont like the shows they are playing dont watch, its not for the older generation the 60's 70's or 80's so shut up, and let us enjoy,

Jul 27 11 - 9:52pm
HEY

And the show are crappy HATER!!!!!!

Jul 28 11 - 12:19am
Geez

Nice try at being literate. Congratulations. Your parents must be so proud.

Jul 28 11 - 12:34am
J

INVADER ZIM!

Jul 28 11 - 3:03pm
k

INVADER ZIM! "Why was there bacon in my Soap?!?" "I made it myself!!"
"You quit being banished?"
ANGRY BEAVERS!

Jul 28 11 - 3:12pm
Nezu

Bring back Spartakus and the Sun Beneath the Sea, Today's Special, The Little Prince, Are You Afraid of the Dark?, The Third Eye, The Adventures of Pete and Pete, and Rocko's Modern Life and we can talk.

Aug 22 11 - 1:53pm
BDance

Agreed

Jul 28 11 - 3:55pm
Riboflavin

Bring back 'The Adventures of Pete and Pete'!

Aug 22 11 - 1:52pm
BDance

YEAHHH!

Jul 30 11 - 2:10am
Feli

WHEN ARE THEY GONNA SHOW HEY ARNOLD AND RUGRATS!?!?!?!?! SCREW THE CLARISSA SHOWWW

Aug 02 11 - 1:01am
DavieCrocket

Omg, im saying the same thing. They should atleast have the shows on rotate. instead of watching doug claissa explains it all and keenan and kel on repeat every night

Jul 30 11 - 4:35pm
sammy

i miss are u afraid of the dark an kablam an so weird i love all the 90s shows im glad there bringing them back

Aug 05 11 - 1:44am
Destinee

when are they gonna show rugrats and the amanda bynes show i like the ones they are showing but i want to see these to

Aug 06 11 - 2:51am
drea

i want to see camp anawana! i think thats how u spell it an ahhhh real monsters

Sep 21 11 - 7:44pm
alexd

kenan & kel all day & im good. im good im good im gooooo ooood