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Director/comic book fanatic Kevin Smith's new, unscripted AMC reality series, Comic Book Men (original working title: Secret Stash) is set to premiere February 12, right after the killer lead-in of Breaking Bad. The show, which Smith originally described as "Pawn Stars for fanboys," follows the day-to-day operations, characters, and banter at Smith's famous comic book store, Jay and Silent Bob's Secret Stash, in Red Bank, New Jersey.
When the show was officially announced in September, Smith had said:
"Draper. Meth. Zombies. This show couldn't be on a better network. AMC is to television what Miramax was to cinema back when I first got in the game: they're the premier destination for any storyteller looking to spin an offbeat yarn that no other outlet has the stones to touch. And as if I didn't love them enough, now they're putting my friends on TV! I'm ecstatic, proud and extremely lucky to be in bed with a network I watch religiously anyway. And if they'd pushed just a little harder in the negotiations, I'd have done this show for no payment beyond early access to every episode of Mad Men, Breaking Bad, and Walking Dead."
Smith alludes to some of his buddies appearing as "cast" members on the show, which include regulars from his films, and guys like Walt Flanagan, the manager of the Jersey store, and the operator of the L.A. Secret Stash, Bryan Johnson, who Smith diehards might recognize from the Tell-em Steve Dave! podcast.
Smith recently tweeted a couple brief video previews of the show, which seems to have a Clerks-meets-The Big Bang Theory vibe about it. It's cool that Smith has stayed true to his roots, and it'll be interesting to see if the six one-hour episodes give the subculture a boost in popularity, after its various ups and downs since the days of being "the ten-cent plague."