Watch: Beyonce’s sexy fragrance ad banned in the U.K.

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The commercial spot for Beyoncé's first fragrance, which features the singer wearing a dress in constant danger of exposing her breasts and writhing around in front of mirrors, has been banned in the U.K. for being too provocative. (Shocking that this is only her first perfume, since I imagined the large conglomerate that is Beyoncé had moved past perfume a long time ago and was now expanding into jet engines and missile defense systems.) According to the Advertising Standards Authority, the U.K. commercial watch-dog group:

Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children. We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.

Man, the ASA writes the best soft-core erotica. So the ad's not 100% banned, but you still won't catch it while you watch the evening news if you're British. Without further ado, here's the hot stuff: