Belvedere vodka pulls creepy “goes down smoothly” ad immediately, because ew

Pin it

Quick straw poll: what does that image say to you? Something like "Men are from Mars, women are from Venus, and honey, can't I just get a blowie?" Or does it say "Rape?" I think it says rape, and apparently so did Belvedere, who pulled the ad within an hour after posting it to its social media channels.

Of course, because art (and advertising) is open to interpretation, there was, of course, a wide range of responses to the ad (some of which you can see above). Some people had the predictably shocked reaction, some people had the predictable (douchey) "lighten up" reaction. And some people had the (also, and sadly, predictable) reaction of "I could really use a drink right now."

Belvedere, for their part, wised up quickly enough and yanked the ad, offering this pro forma apology:

"We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking."

Marketing guys the world over, please learn from this. Don Draper at his most scotch-soaked would not approve an ad where a disheveled, bro-y guy with glazed-over eyes is seizing a terrified-looking woman and pulling her into/towards him. I know you have human rape P.S.A./grossest man alive Vincent Gallo shilling for you, but that's no reason to just go balls-out and say "Our product will help you get the mouth-hug you so richly deserve, even if it must be acquired by force."