Facebook, a company that has consistently felt the need to protect our virgin eyes, has previously apologized for removing photos of breastfeeding and gay men kissing. And they still went and rejected the above image for the Greek film Attenberg's PR campaign anyway. (To be fair, the photo is still featured on the movie's profile page.) Sure, the ad is more off-putting than salacious, but the tongue-touching depicted definitely isn't offensive. The advertiser, Swedish film distributor TriArt, has expressed disappointment and confusion, claiming they've used many photos of straight couples making out in the past without incident.
Facebook's head of publicity in Sweden, Jan Fredriksson, however, is already claiming that technical factors, rather than the image's actual content, might have been to blame for the photo's removal:
"If the picture has been removed because there are two women kissing each other, then a mistake has been made. But there may be other reasons as to why the image was removed … It may have been put up in the wrong way."
You got to hand it to those egalitarian Scandinavians to try and clear up any controversy. So could a harmless mistake have been made? Wrong! Facebook has since reinstated the ad and even released this apology:
"Upon investigation, we concluded the advertisement does not violate our guidelines and was removed in error. The ad is now running, and we apologize for the inconvenience."
TriArt is probably now thanking Facebook for such great, inadvertent publicity for a film we probably wouldn't have even heard of otherwise.