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Google now tells you a famous person’s sexual orientation

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So, Google has a weird new thing going on: the search engine will now supply (for some people) the best guess as to their sexual orientation before even the top result when you start to search "Is [celebrity]." It's very flattering that the company understands and appreciates one of the top three reasons I use Google, but I find this exceptionally odd. So, Neil Patrick Harris shows up like this:

But Jodie Foster, who has never actually come out as a lesbian, shows up as this:

And Anderson Cooper, who has also never come out even though it's kind of silly at this point not to, because he clearly is and his whole "I can't because I'm a serious journalist" thing went out the window when he had Snooki on his talk show, comes up as this:

For the record, someone who has few homosexual rumors, like Jennifer Lopez, comes up as "Best guess for Jennifer Lopez Spouse is Marc Anthony, Cris Judd, Ojani Noa," which makes a ton of sense because she's divorced two and is currently divorcing the third. I understand what Google is doing here — it's simply aggregating the instances a celebrity has talked about their own sexual orientation, analyzing it, and presenting you with the logical conclusion at the top of its search results. The real question is: uh, why, exactly?