You can trace so much of Apple's success to the fact that their items simply look and feel amazing. The technology is top-of-the-line and user-friendly, sure. But it's the soft contours of the MacBook, the thinner sleek design of the MacBook Air, and the elegance of the iPhone — a miniaturized pocket version of the mysterious black monoliths in Stanley Kubrick's 2001: A Space Odyssey — that justifies able-minded consumers spending the extra few hundred dollars for them.
So seeing all of the various designs of Apple products, everything from the keyboards to the personal computers to the various iterations of the iPod to mice, mashed-up into an easy-to-digest thirty-second clip, is kind of amazing. If you're any kind of designer, consider this a mini graduate course.