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Motorola mocks Apple's design in new Super Bowl ad
By Ben ReiningaJanuary 31st, 2011, 6:07 pmComments (13)
Apple has been getting more than the usual amount of criticism from other tech companies recently. And mostly, those other companies have been using classic Apple ad campaigns to do it. A new Motorola ad that's set to run during the Super Bowl will make fun of Apple — interestingly enough, for having old-fashioned design.
The ad they're mocking, however, is based on an ad Apple created years ago. This follows those T-mobile ads, where the cute lady in the pink shirt makes fun of the iPhone — nearly exact replicas of John Hodgman and Justin Long standing in front of a white backdrop.
While some people are surely more than a little pleased to see Apple — with its smug domination of the tech scene — come down a few notches, die-hard Cupertino fans can still take some solace. Imitation, after all, is still the highest form of flattery.
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John Hodgman
Commentarium (13 Comments)
Do you mean Justin Long?
I wonder how much they paid for the cheap CG animation in that ad? Satire only works when it's done well. Poorly executed visuals like in this ad, only makes Motorola look bad.
Maybe that was the point? Crappy CG to be ironic.
I am quite sure "1984" references the book, not the year, and what is being mocked is not the design, but the culture and comformism.
Apple released a famous ad for its desktop where it referenced the book 1984, even Futurama made not of it in one of there episodes.
@1984, Sigh is quite correct. See the original Apple ad introducing the Mac here: http://www.youtube.com/watch?v=OYecfV3ubP8
Thank god someone said it. @1984, you're totally right. It's referencing the Apple ad vaguely and the book directly by saying "there's no freedom, Apple dominates the market etc." But it is not in any way sayin gthat it looks dated or 80's, which seems to be what Nerve is implying. There's absolutely nothing about old fashioned design.
There is freedom! You can Zune! Apple makes what people want! Go buy something else!
it is clearly referencing both the book AND the apple ad, that is why its clever.
@1984 my thoughts exactly!
I get that it's referencing both the book and the Apple ad. That still doesn't change the fact that it looks like crap, as SuperBowlFan mentioned above.
Yes! It looks crappy! Motorola, keeps losing money, and doesn't inovate!
What I find interesting is how many companies are patting themselves on the backs for following in Apple's footsteps.