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NYTimes.com will officially start charging for content, likely less than $20 a month

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The New York Times building

The New York Times website — currently the world's largest and mostly widely read online newspaper — will be making a radical change, perhaps as soon as this month, by beginning to charge for online content. Bloomberg rumors are saying that the subscription will be less than twenty dollars a month. 

That sum is designed to be less than what it costs to have the newspaper available on your Kindle and much less than the price of an actual subscription, which is close to fifty dollars a month. The paywall will kick in after you've read a certain number of articles online and will apply to all content across the website, except perhaps for some archive classics and editorials. That strategy is pretty much opposite of what The Times does currently. 

There seems to be a consensus that, whatever happens, the paper won't start charging all at once, but rather slowly over time. However it happens, it will be interesting to watch, and not just for the website itself; given the Times's status as an industry leader, it's safe to assume that the success or failure of this venture will affect online media widely.

Personally, I hate the idea of paying for editorial content on the internet, and yet could imagine myself paying for this — at least in an imaginary future where I read more and am slightly richer.