REGULARS





Year in which David T. Abercrombie Co. was founded in New York City by trapper, prospector, topographer and railroad surveyor David Abercrombie: 1892

Year in which lawyer and devoted customer Ezra Fitch persuaded Abercrombie to take him on as a partner: 1900

Year in which the first Abercrombie & Fitch catalog was sent out: 1909

Number of catalogs distributed: 50,000

Number of pages in the first issue (hereafter: A&F 1909): 456

Circulation of the summer, 2002 issue of A&F Quarterly (hereafter: A&F 2002): 200,000

Number of pages in A&F 2002: 280

Cost to consumer for A&F 1909: $0

Cost for A&F 2002: $6

Number of nude or partially nude models pictured in 456 pages of A&F 1909: 0

Approximate number of nude or partially nude models pictured in the first 119 pages of A&F 2002 (including cover): 49

Approximate number of exposed breasts pictured in A&F 2002: 54

Cost to consumer, per exposed breast, for A&F 2002: $0.11

Age of college students at which A&F 2002 is targeted, according to A&F spokesman Hampton Carney: 18-22

Number of textbooks featured in A&F 2002: 1 (Accounting Concepts and Applications)

Number of exposed breasts on the model who is ostensibly studying said textbook: 2

Number of columns in A&F 1909 offering advice on what to do when lost in the woods: 1

Number of columns in A&F 2002 offering advice on how to get "this chick I banged last summer" to return phone calls: 1

Approximate number of copies sold of LFO's 1999 hit single, "Summer Girls," featuring the refrain "I like girls that wear Abercrombie & Fitch": 1,000,000

Approximate number of girls who wear Abercrombie & Fitch in A&F 2002: 65

Approximate number of girls who do not wear anything at all: 40

Number of pages in A&F 2002 which feature, inexplicably, a pirate theme: 20

Number of those pages which do not appear to feature any Abercrombie & Fitch products at all, unless Abercrombie & Fitch is selling tri-corner pirate hats this year, which God knows they just might be: 12

Year in which the American Decency Association ("Encouraging Christians to Guard Their Hearts") first called for a boycott of Abercrombie & Fitch because of "campaigns that celebrate the pulchritude and pleasures of youth": 2001

Words in the ADA's press release calling for said boycott: 1,015

Number of appearances in said press release of variations on the phrases "nude," "bare breasts," "rear nudity," "seductive pose," "groin," and "sexual intercourse": 90

Number of references to lesbianism in the ADA's press release: 2

Number of references to group sex: 1

Number of references to bondage: 1

Number of references to bestiality: 1

Number of donkeys featured in A&F 2002: 7

Number of pigs: 1

Number of gorillas: 3

Number of sea monsters: 3

Approximate number of exposed asses, either male or female, in the first 119 pages of A&F 2002: 21

Approximate number if you include the donkeys: 28

Year in which Abercrombie & Fitch began publishing A&F Quarterly as a publication separate from its traditional catalog: 1997

Approximate net sales for Abercrombie & Fitch in 1997: $513 million

Approximate net sales for Abercrombie & Fitch in 2001: $1.365 billion

Percent increase: 166

Number of pages in A&F 2002 which feature actual Abercrombie & Fitch products, with descriptions, sizes and prices: 104

Number of pages in A&F 2002 which do not:176

Number of pages in which the only identifiable merchandise is a large-frond palm tree, as modeled by an otherwise naked blonde woman: 1

Number of palm trees offered for sale in A&F 2002: 0




















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