Gene Simmons Mocks Your Family Jewels From a Urinal

Here's how this promotion apparently works: Gene Simmons taunts you, via pantomime, from a urinal cake regarding the size of your family jewels. You then unleash a torrent of something that sounds much like the word Kiss but starts with a P, onto his smug face. You then, when later reminiscing about how you showed that God of Thunder,  remember to watch Gene Simmons Family Jewels, Sundays at 9pm on A&E.  Also, you owe Gene Simmons a royalty for each droplet that hit his face.

[Via]