New Gap Ads Remind Us of Something

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The cotton clothes. The sexy pose. The crowded Helvetica font. The minimalism. At first glance one might think this ad was for American Apparel, but upon closer examination (not only of the not-skinny jeans) we learn it's just a Gap ad, pretty blatantly imitating an American Apparel ad.

Ad_Philadelphia Weekly 030708.ai

[Via AdFreak]

Commentarium (4 Comments)

Aug 18 09 - 2:17pm
asiago

thought it was a Brooke Shields Calvin Klein redo.

Aug 18 09 - 3:19pm
Mandy

Wow. That's ridiculous.

Aug 18 09 - 6:44pm
ManekiNico

Ha, Gap got the capitalization wrong.

Aug 19 09 - 3:32pm
Mandy

Maybe they meant "Born Too Fit"?

Ha.