Video: Beyonce’s “Why Don’t You Love Me” (Is Amazing)

Pin it

Who wants to see Beyonce as a martini-swilling, chain-smoking, roast-burning, hot-pants-clad ’60s housewife? Better question: who doesn’t? 

First of all, let me just say that I think I love this video (directed by Melina Matsoukas and, uh, Bee Z, whoever that is) with all sincerity. What about it, you might ask, makes me love it so, considering how lots of popular artists have embraced similar retro aesthetics in recent years? Well, for one thing, Bey’s not afraid to get ugly with it:

I mean, if you’re gonna be drop-dead gorgeous no matter what, you might as well let your jilted-yet-glam housewife get as sweaty, smoky, and sloppy as she wants to be, ya know? She is also not afraid to get hammy with it:

But we already knew that Beyonce can ham it up with the best of them. Perfect. Just perfect.

Via Vulture.