Ashley Madison, the dating website for cheaters, claims to have had a huge spike in new female members since Mother's Day. According to reports by Mom Logic, 31,427 women signed up for the site on Monday, the day after what was supposed to be their special one.

Let's assume, first, that this is true -- even if those numbers from AshleyMadison.com are slightly inflated, it doesn't seem all that surprising that they could see a jump in female users the day after many American women dealt with disappointment over their own supposed pampering and day of rest. Aren't researchers always telling us a lot of women seek affairs when they don't feel doted on, or when they want to live a life without kids running around, destroying their ability to relax for five minutes?

Not saying those researchers are right, but would that explain the phenomenon? If not, what would? (I should also note that Ashley Madison claims most of the women who signed up for the site this week say they have been considering having an affair for some time.)

By the way, as a side note, Scanner Ben wrote a piece a while back that included this tidbit:

According to extramarital dating site AshleyMadison.com, the year's biggest boost in membership comes in the last weeks of February — hard proof that in these dreary times, if there's sunshine to be found, it's in the pants of a coworker.

Via Mom Logic.

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Commentarium (6 Comments)

May 13 10 - 10:48am
fuckyeahmathias

ashley madison's the new mommy's little helper

May 13 10 - 10:53am
boing

Color me unsurprised. Women cheat almost as much as men, but they are more likely to have long-term affairs with one man rather than a string of hookups. Now tell me, which one is REALLY more dangerous to a marriage? One-night stands, or a love affair? Also people generally accept women's excuses when it comes to cheating... it's not "oh, she's so evil and sick" like what happened with Tiger, it's "oh, the poor thing was DRIVEN to cheat by her uncaring/abusive/etc. husband"

May 13 10 - 11:31am
brianfairbanks

Well, boing, you could look at it the other way, too: a series of one-night stands are more likely to bring STDs to a marriage... which could be far worse.

May 13 10 - 2:08pm
boing

Yeah, one-night stands could bring in STDs, but that is what condoms are for. I don't think either situation is good, of course, but women seem to think that an emotional affair gives them the moral high ground

Mar 02 11 - 9:47am
lilacsandlace

Both men and women - whether they have a legal document with their signatures or not - still follow the rules of mother nature. A new meeting - like a new blossom attracting a new bee - may just be a simple example of how mother nature's laws of attraction work - with or without human civilization intervening with its rules and regulations. The wind blows pollen around, the bees seek out the blossom, every living creature seeks pleasure at some point. The feel-good biochemicals inside us are great motivators as is the timing of the seasons. A sensual experience that harmonizes the body, mind and soul is a great truth of nature. So from the perspective of mother nature, it is no surprise the great surge in sign-ups for an adultery site in late February as this is when mother nature herself is preparing for spring, rebirth and blooming. Humans tend to dwell on these little contracts they sign as if marriage was any kind of substitute for the greater laws of nature, where in fact, monogamy is not even true for 1% of living species. What humans call adultery is a really a common fact of nature, no different than eating at a different restaurant every week...

Aug 31 11 - 11:41am
Lavonn

It's about time soeomne wrote about this.