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Colcci ad campaign makes Gisele Bundchen look totally unappealing

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Gisele Bundchen for Colcci

The wonderful and fashionable ex-Scanner Verena von Pfetten alerted us to a ridiculous new ad campaign for Colcci, the Brazilian fashion staple.

Colcci smartly approved a Gui Paganini photo shoot involving Gisele Bundchen — which makes a lot of sense in any context — but then added about ten gallons of either a) baby oil b) fast food grease runoff c) cocaine-tainted South American tap water to the poor supermodel.

Survey the damage below:

Gisele Bundchen and a male model for Colcci