Gas mask bra

The Emergency Bra, a brassiere that can turn into two life-saving gas masks for victims of biological warfare won the 2009 Ig Nobel Public Health Prize. It just went on sale via this website, which describes the invention as "an "Emergency Bra, Nursing Bra, Two Face Masks [and] Strapless bra."

The bra, available in sizes 32B to 40C, came as a result of Chernobyl. Seriously.

[Dr. Elena] Bodnar studied the Chernobyl disaster in 1986 and found that, as Fox News reports, "if people had had cheap, readily available gas masks in the first hours after the disaster ... they may have avoided breathing in Iodine-131, which causes radiation." She also envisions it being useful in terrorist attacks. "You have to be prepared all the time, at any place, at any moment, and practically every woman wears a bra," she said. [Salon]

Bra gas mask

You may recall my write-up of another Ig Nobel winner on Scanner: the MRI sex tape.

Commentarium (74 Comments)

Sep 27 10 - 5:08pm
bearman33

This is straight out of Get Smart.

Jan 08 12 - 12:54am
Barbara Green

Who do you know that would take off their bra were ever there are to use as a mask? I can see it now in a court room were a lady says, but judge, I was only practicing in case of a real
emergency.

Jan 09 12 - 1:38am
Another View

I would take off my bra, if I were in a gas attack. and I knew my bra could keep me safe - you mean you wouldn't?

Jan 09 12 - 9:39pm
Zeke

@Barbara Green
Why would anyone be explaining to a judge why they were using a bra as a gas mask? Its not illegal to be bra-less...

Jan 10 12 - 2:01pm
Wendy

Anyone who attends the Burning Man festival would take off their bra and use it as a dust mask in a wind storm.

Jan 10 12 - 3:56pm
twatrick

burn baby burn.....)"( )"( booooop boooooop

Jan 12 12 - 11:22pm
Steve

Wendy I agree I would definitely use this in a dust storm!!!!!

Jan 13 12 - 1:52am
firestar

ahhh!!! what a good idea! i want one for my next burn now!!!

Feb 14 12 - 2:17pm
tjd

women who go to Burning Man wear bras?

Sep 27 10 - 5:09pm
Twolane

Can I get some panties that do the same?

Sep 27 10 - 5:18pm
Matt

widespread distribution of these could lead to a LOT of "gas attack" false alarms

Feb 15 11 - 1:25pm
vinelord com

I will be to the next riot for sure, I can see it now.

Jan 07 12 - 4:43am
EricNK58

Doubtless one of the bad girls in a future James Bond movie will be wearing this.

Jan 07 12 - 1:02pm
pegomeg

my husband heard me read this and said he'd have to measure his nose. ha ha

Jan 07 12 - 1:25pm
Boggy

Won't work for my wife unless they come up with one in a DD size.

Jan 07 12 - 3:20pm
Heather

wont work for my 32f's thanks. I guess you keep a half a tiny bra in your purse, give your husband the other half of the tiny bra, and buy one for your kids to share. My 10 year old son would be freaked out to have to carry around half a bra, now my 6 & 4 year old girls would just laugh and be like um mom this is to small for you!

Jan 12 12 - 6:03pm
Derr

Just because they only come in certain sizes doesn't mean it can't go in your emergency bag. You don't have to wear it to make it useful in a dangerous situation..

Jan 16 12 - 4:34pm
bob

The reason they don't make them in size 32f's is because they wouldn't fit snugly enough over your mouth and nose. They would infact cover your mouth, nose, eyes and possible your head which would be dangerous because people would then be tripping over and walking into lamp posts.

Jan 17 12 - 7:22pm
twominuteplank

For those of you who can't get them in your size, good news: They have versions of gas masks which don't have to be worn as bras. They're called "gas masks".

Jan 07 12 - 1:57pm
Kara

A-C cup only... Guess I'm s**t outta luck!

Jan 09 12 - 12:17am
Francesca

B to C cup only, us smaller girls are out of luck too.

Jan 09 12 - 6:19pm
Steve

Unless you want to stuff your bra... With what? Another bra! Never hurts to be too prepared. ;)

Jan 07 12 - 6:29pm
RonnieRuss

Speaking as another D-cup darling, I'd like to ask the designers: Do you really want to live in a world without bodacious ta-tas? Get on the stick and make these up in some decent sizes- Most A-cup gals do NOT wear bras regularly.

Jan 07 12 - 7:08pm
dude

okay we get it you have big tits lol

Jan 07 12 - 7:00pm
Steve

Now this is staying "a" breast of the situation

Jan 08 12 - 1:23am
ssk

Perfect opportunity to make TWO gas masks. Otherwise what, jock strap gas masks? lol

Jan 08 12 - 2:04am
Grame' D

Yep Guys should have jock strap gas masks. Bet they would keep them really clean if they knew that they would have to breathe thru them. LMAO.

Jan 10 12 - 4:48pm
Iknowdudes

ha! No they wouldn't! Then they would brag about how funky it was when they had to use it.

Jan 08 12 - 1:03pm
D.D.

Yup, need them D's. Guess we'll just wrap our Playtex versions around our heads until the D's are manufactured.

Jan 08 12 - 7:56pm
SmallTitsAreScrewed

Will all you bitches with big boobs read a little more and quite complaining? If you look on this website, it says it's available in 32B to 40C. NOT A cups like everyone keeps saying. If you look on the official website that this one links, it's ALSO available in D cup sizes. Now people like me with 32A's are the ones that should be worried. Now not only am I less attractive to every guy in the world, but I also can't wear a life-saving bra. Reeeaal cool. (I'm 20 and my tits are still A's. FML)

Jan 08 12 - 10:19pm
Aubrey Schmidlin

Hey tea cups, there are those of us that wear a larger size than a D cup... So you my small titted friend should really quit your bitchin. You can do a million things to make them look bigger, where as there no way to strap back anything bigger than a D cup. You can go to any store and buy a bra... I have to mail order. And now in case of gas we're both f*cked. Get over yourself

Jan 11 12 - 12:23am
anonymouse

see above: okay we get it you have big tits lol
this is a radical new invention that will undoubtedly undergo changes in shape and size once more developments in markets and sales take place, aka be made smaller and/or bigger to accommodate more customers. no need to turn this comment thread into a 'shit single/white girls say'.

Jan 08 12 - 10:12pm
Aubrey Schmidlin

I am very large busted... I guess I'm just screwed. Not cool man, not cool.

Jan 08 12 - 11:20pm
Sarah

"Are you my mummy?"

Jan 08 12 - 11:41pm
Cailean

Haha! If there were a like button I would click it for your comment. Doctor Who FTW.

Jan 09 12 - 12:47am
King Tits

How about Men?

Jan 09 12 - 5:11am
Rob

Well the women survive but the men die happy due to all the boobs they get to see ;)

Jan 09 12 - 6:22pm
Steve

The idea is that every woman should wear one all the time, and that the number of women is equal to, or greater than the number of men in any one place. You just gotta find a woman nice enough to bare it and share it.

Jan 09 12 - 12:57am
Marian

I wear a 28E.
This is SO not useful for me.
Guess I'll have to die in the case of biological attack.
That's too bad.

Jan 09 12 - 5:44pm
uhhh

Boob job?

Jan 10 12 - 7:05pm
EEtastic

No sane woman would subject her body to that amount of backache and shoulder pain...

Jan 15 12 - 1:22pm
SST

"Guess I'll have to die in the case of biological attack."

Really? Go and buy a gas mask.

SMH

Jan 09 12 - 1:20am
lis

good idea,go real good in in those countries that keep setting of booms.

Jan 09 12 - 1:32am
Bridge

Can you wash it??

Jan 09 12 - 3:30am
rohit_144

wohhh cooll...http://goo.gl/9lY4i
check out for more..

Jan 09 12 - 5:43am
matt

panties would be better!

Jan 09 12 - 6:29am
Pluto

If you can`t get one in your size in an emergency you can cover your head with a plastic bag and if sealed off sufficiently , it will prevent you from gas attacks for the rest of your life...

Jan 09 12 - 7:35am
McBoobs A'Poppin'

These would be great for Burning Man! :D

Jan 09 12 - 9:12am
Tits Mcgee

Thanks for the mammaries!

Jan 09 12 - 2:29pm
I.C.

If you look on the website there are emergency shirts for the men, Why are people hating on small and large breasted women?? You are both equally screwed if there is a gas attack. Who cares if A cups can buy bras anywhere and F cups have to mail order your bra is not gonna save you either way!!! Stop acting like babies and bashing each other. No matter what size your boobs are you can not control it due to something called mother nature.

Jan 09 12 - 3:05pm
Ichter

Iodine-131, does not " cause radiation", it is radioactive....it causes cancer, specifically, thyroid cancer.

Jan 09 12 - 4:12pm
Jessica

I so want one!!

Jan 12 12 - 12:17pm
Samira

At least the bellydancers will be protected!

Jan 09 12 - 10:08pm
laura

The funny thing is everyone bashing on other ppl and complaining its not in their size most likely wouldn't end up buying the damn thing anyway. I think everyone needs to relax.

Jan 15 12 - 1:18pm
SST

AMEN, sister. I was floored by the women bashing each other ... while most of the guys were wishing for a version for men or making jokes.

Jan 09 12 - 11:47pm
Grace Pramutadi

I am afraid of this bra, coz is easy burning?

Jan 10 12 - 2:40am
kayum

it is very easy to sex, remove easily, suck easy

very nice, save time

i love

Feb 12 12 - 1:42pm
uhhhhh

creepalert

Jan 10 12 - 3:34am
Megan

Have any of you super large or super small busted ladies thought about what this bra is for, or where it will be placed if needed? If the bra cup is too small (32A), it wouldn't cover both your nose and mouth, and if the cup is too large (miss 32F) then not only would the cup cover your whole face rendering you sightless, but would be too large and gap open. I can't believe any of you didn't think about that. Quit your bitchin'.

Jan 10 12 - 4:40am
Jennifer T

LOL All you guys are funny! You act like women gotta take off their shirts to get the bra off! Even us big busted Gals (large DDs here) can do it. Either way. Our purses are big enough now to just carry a freakin mask with us LOL

Jan 10 12 - 12:57pm
Circe-Gwen

Understand while the big and small busted may sort of screwed in not being able to buy this bra; the manufacturer is hitting the greatest population of women. So can we start by being happy that for once the world is making a safety product with women in mind

Jan 10 12 - 2:02pm
tim

Perfect for the Playa!

Jan 10 12 - 9:25pm
Randee

Lame I guess us busty women don't get to live :(

Jan 11 12 - 4:00am
Shannon

This is so efing stupid! Really people!

Jan 11 12 - 6:08am
36G

LOL so what that they don't do the bra in my size. My boobs, due to their size, are probably magical. I'll just lift one to my face and suck on my nipple. It'll probably work way better then a gas mask.

Jan 11 12 - 6:29am
errre

great idea what about small babbies gas mask toys ?

Jan 11 12 - 11:32pm
Sara

The logistics seem flawed.. Gas masks usually don't survive a washing. If the idea is to consistently wear one, then how often could you wear it before it began to fail...?

Jan 12 12 - 6:02pm
BK

That is pretty cool. I like the idea, and it's not a bad price. They don't make my size though. I wonder how comfortable they are. FYI there is a Shirt too if you men are jealous.

Jan 14 12 - 2:37am
Sid Guill

This is all well and good. What are we guys suppose to do. I guess we have to get by a woman and use the half she doesn't use. Maybe we should practice this as much as we can. Never can be to careful.

Jan 15 12 - 4:53pm
kevin c

Well ,John , It just goes to show that intellectualslike big tits as well .Your readers are just dieing to express their views on TITS

Jan 17 12 - 2:24pm
dennis

The problem is that most common nerve gases are absorbed through the skin, thus the full body suits you'll see any military or decontamination crew outfitted in. Nice idea, but questionable practicality.

Feb 02 12 - 9:41pm
Harley

I find it amusing that there is lots of shirtless talk and exposed boobs, any girl worth her salt (myself included) knows how to remove any bra without the need to first remove your shirt. I think they're a cool 'just incase' thing. for everyone who says just buy a gas mask, would you seriously lug one around ALL the time?

Feb 12 12 - 2:01pm
occupythis

I hope they will expand the line to include protection against tear gas!

Jun 10 12 - 8:14pm
Sam

How bout also dubbing as a condom.... or a sperm catcher