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Chevrolet fondly remembers when women were cup holders

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Chevrolet fondly remembers when women were cup holders.

Oh, crap, General Motors is going to need more than a bailout to get out of this one. A new ad from Chevrolet that compares women to cup holders is hitting the Internet and making it mad. "Poster child for sexism?" asks both the Al Gore-affiliated (unsexiest modifier ever) website Current.com and some site called ScholarsAndRogues.com.

Here's the ad in question:

Chevy fondly remembers when women were cup holders.

 Not very subtle, Chevrolet. Not very subtle at all.